![]() ![]() That is, until his friends banded together to form their own publishing company for The Shack. ![]() However, after rejection by more than 15 publishing companies, Young decided his book probably wasn’t ready for a wider audience. After reading the book, friends encouraged Young to send his novel to publishing companies. Written by William Paul Young, The Shack was intended as simply a story for Young’s children and a few family friends. ![]() However with most book titles struggling to sell 1,000 copies, might there be something more to the success of The Shack than just good marketing technique? Some might argue the success of The Shack derives from effective use of traditional and social media marketing efforts. The New York Times says The Shack has been a “surprise best seller.” Published in over 30 languages around the world, The Shack now has over 7 million copies in print and ranked first on the New York Times best seller list for 70 weeks. ![]()
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